Stick to the facts in context and leave narratives, opinions, and interpretations out of journalism because none are objective or verifiable. Narration, interpretation, prognostication, and opinion, always involve a subjective bias created intentionally or unintentionally by a personal lens formed by experience and point of view. Journalists need to abandon the idea of following, chasing, or telling the "story" and return to investigating, verifying, and reporting the facts within context. Journalism with narration is a documentary not a news report.
Leave narration to narrators and the authors who create them to tell stories exploring interpretations and opinions of facts. A good writer engages readers' imaginations to help them think without saying what to think.
Truth should be the only point of journalism and accuracy its only rating system.
Truth is stranger than fiction, often involving what was believed to be unthinkable, impossible, or ridiculous.
Let reality tell its own story.
It is important to stop using made-up corporate jargon and advertising gibberish and stop copying those lazy techniques. Well-defined words are essential for clear writing and communication. A terrorist, by definition, is not a combatant, a martyr, or a rebel, but a criminal, usually a mass murderer. IS is a criminal network that has managed to gain territory far exceeding that of Al Capone. They don't claim responsibility or credit, they confess their guilt in the crime. This isn't a war, its a gang using the age-old techniques of the protection game. Intimidation and fear to get what they want. Some actually want armageddon, so they aren't particularity afraid of dying. Most have more worldly motives. As a covert to a religion, many years ago, I know how easy it is to "radicalize" the convert into a fanatic. This gang does it to create fanatic fodder. They are the Mafia with tanks and a PR department.
If a free press engaged in journalistic investigation in pursuit of the public’s right to know is a vital part of modern democracy, then shouldn’t it be like the Judiciary, an independent branch of government with constitutionally guaranteed funding from the people rather than unpredictable corporate investors and advertising revenue?